Whether you are an artist, a gallery or a dealer, World Wide Web should be playing an important role in your sales and marketing. With a half a billion Internet users, if you are not using the Internet to reach current and future buyers, you are missing out.
As an online leader in gallery-quality modern and contemporary art, here are some of our recommendations that should assist you achieve a wider-than-real audience and incremental sales of your artworks, whether paintings, graphic prints, photographs or sculptures:
Get Online
It is pertinent that you do not miss this opportunity; so take advantage of the vast Internet user base. Remember that there is more to a Website than simply building it. Often a Website can simply be like a store in the middle of the desert - nobody enters! If you are building your own Website, remember to reserve a large budget to market it. If you decide to use an Online Arts company, get a sense of their monthly visitors.
Once you, as an artist or as a dealer, get Online, promote your online exhibition, just as you would your gallery exhibition - use your Website address on your business cards and promotion materials, in press interviews and everywhere else you can.
Images and Information
Clear images and adequate information are two key factors in achieving both sales and new admirers of your work. Internet implies that someone is seeing your work on a computer monitor. You need to make sure that they are getting as-realistic-as-possible image of your work. If you are not a great photographer, use a professional one; even one new sale will make it all worth it.
Gain Buyers Confidence
It is important that once you are online, your exhibition enables art lovers
and collectors to make purchases in a safe and secure environment. Remember knowledgeable and prompt customer care, by Internet, telephone and facsimile, is particularly important in Internet-based sales, as is secure payment options.
"Kusum Reading" by George Keyt
Sri Lanka
2 comments:
Going online is of course a great way to reach wide audience. I think paintings is one of the product that is very well fit to be sell online like books. But one of the concerns is how an artist can sell his art online. This is a concern since it is not an easy task to develop and maintain an E- Commerce site on their own to sell paintings online. One of the easiest methods is to affiliate with an online seller who is already established selling paintings online. This way, the required infrastructure is readily available and it will definitely be hassle free for artists.
Yeah... true and there are many online affiliate programs. Any of your references???
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